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29 September 2013

Home for the Holidays OR How Your Ebook can do some good in 2013

Followers of this column may have ascertained that we dedicate a substantial effort to supporting charities and non profits with our Ebooks4Good campaigns. Now we have an offer for 88 Indie self published authors of Socially Responsible ebookchildren.

We will contribute 50% of our usual fees to set up a Niche Market Mapping campaign, featuring Your ebookchild to be placed in 88 Online Indie Bound stores, WHEN You agree to contribute 28% of the profits to a women or children's charity of YOUR choice.

There are a myriad of references to this campaign on this blog, so take Your time, turn over the stones, and MAKE a smart decision.

When You are ready send me a note here ebooks4good@gmail.com

Dedicate one of YOUR EbookChildren to supporting the good cause of Your choosing.

This will be the most important ebook campaign of the year for You.

Non Profits and charities send a note here to be among supported organizations. ebooks4good@gmail.com

This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll

Ready to Place Your Ebookchild in 200 Online storefronts?

Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.


Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

08 September 2013

Build an Author Platform and They Will Come OR How a "Field of Dreams" strategy MAY NOT WORK WELL

Updated 26 September 2013

Let's examine a few issues here about Character vice Author branding shall we?

1. Usual YAF novel or romance classic has between 40 and 80 thousand words, many related to main character right?

2. Author's Bio has maybe 200 words and Bibliography another 100 or so.

SO why in the world would a well meaning Ebook Parent(Author) spend months and Years giving birth to their EbookChild AND NOT do everything that is possible to magnify and illuminate that character.

Beware the purveyors of the Author Branditis syndrome.

Trust Your Instincts and let the character have center stage. Here are a few ideas to get started on this aspect.

Oh and btw we will coach and advise Socially Responsible Authors and Self Publishers on how this works out and extends.

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A. Let's start at the beginning. Most writers have a story concept or dream, and in many cases, find a main character and others to present the story and effect dialogue. Most fictional treatments which are highly readable share strong character development, and this narrative makes it worth a good long read. 

Now, the new idea is that an author, who pours themselves into this character, and to an extent, becomes that character, deserves to bring that character forward in the marketing.

So, with that we suggest the following:

Set up a charactername@gmail.com account. This will be needed for the Google+ Hangouts where fans can 'meet' the character and author.Set up a google hangout schedule of 'appearances' for that character. We recommend 2x a month on a alternating schedule.

Set up a Facebook fan page for the character.Set up a Youtube account(using gmail from above) for readings and trailers for book.

As You can see, we highly suggest the use of social media technologies and scrap the notion of an author page or platform, since the only place the author's name appears is in very front of book and in bio. 

By allowing the character's name and personality to shine among the social networks, a following will evolve and nourish the ebook activity and also open the community for sequels.

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Ever get the notion that Your Ebook Publicity and Marketing Plans are a working treatment for a sequel to this movie clip(courtesy YouTube)?



Could He Be Describing Indie BookStores OR Indie Authors?

Of Course this is a metaphor AND when we all decide to consider that Epublicity Deserves Your attention then Your 'Field of Dreams' can become real too.


You are invited to our Community Here


This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll
Ready to Place Your Ebookchild in 200 Online storefronts?

Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.


Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

06 September 2013

How the Jungle Gods Handle Categories for Your EbookChild

For those who follow this blog, one can discern that disruptive marketing is the new 'Black' of Ebook selling, and recent research, confirmed by this article http://bit.ly/JungleSearchTerms101 suggests that staying within the lines of the BISAC categories(see my cross post here http://bit.ly/BISACRulesNOT on that issue) means that Your BookChild may be relegated to the depths of the Jungle.

Suggestions are reflected in this posting. Hope it helps a bit. What is a Contemporary Woman Mean these days?

You are invited to our Community Here

This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll
Ready to Place Your Ebookchild in 200 Online storefronts?
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.


Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

02 September 2013

Pebbles in the Pond vice BS(Big Splash) Marketing for an EbookChild

Imagine that the online market for ebooks and books is like a small body of water, e.g. pond, and You are standing on the shore waiting to release Your EbookChild into that dark and forboding water. Which technique will make the most 'ripples'? 

 A. Prevailing notions seem to suggest that Big Splash marketing(aka BS) with a full on cross media, branding author platform approach(did I get enough buzzwords in that phrase) is required. Has some merit, yet like when we were kids in summer, too many cannonballing jumps at one time can empty the pool of water. 

 B. Pebbles in the Pond is a technique much like it sounds. In Your hand is a collection of various pebbles and Yes, when cast into the water, makes an interlocking and overlapping pattern. Imagine how that would work when Your Ebook is doing same thing. Gentle and pervasive effects in communities who will admire the pattern, share the story, and perhaps gift an ebook to a friend in their world. The choice is Yours. 

We coach Indie socially responsible authors on how to begin this process. Start with our FreEbooks4Good Collection 



You are invited to our Community Here

This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll
Ready to Place Your Ebookchild in 200 Online storefronts?
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.



Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

30 August 2013

Ebooks and Book Signings with Real People Attending Can Meetup Solve that Problem?

Pardon the nod to actual meetings of like minded folks, but a key notion that FB and Twitter MIGHT produce localized attendance at a book event is wishful thinking, mostly due to the non geographic or localized approach that each brings to table. So, digging into a former strategy, we are offering a suggestion to Indie Buy Local authors, to join and search(but do NOT SPAM groups with book announcements) for this well designed and fully functioning online community, Meetup.com

http://www.meetup.com/

Might find the options of some interest.

Another one is Care2.com which respresents nearly 22 Million members with a passion for Healthy Living and average age is 57 and female. www.care2.com

Patrick


You are invited to our Community Here

This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll

Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.



Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

29 August 2013

Guerilla vice Gorilla Ebook Channel Marketing or Time for A Mea Culpa or 2

Biggest illlusion on the Ebook Channel Marketing scene is that "More is More" a la big box data warehouses like Amazon et. al. And, I still, at times, suffer from BS(Big Splash) marketing syndrome. So here is my 'warts and all' admission that not all great big ideas work do they?

We started a channel marketing Mapping project for 'Buy Local' Indie Store ebook placements(http://bit.ly/PlaceYourEbookChild2013) and thought we would get clever by adding a link to our clients'(www.sophiasirius.net) offering through a select series of International Airport Bookstores online from WH Smith.

Well today, when checking on map accuracy, lo and behold, WH Smith changed(and imagine did not tell anyone they were doing  such an onerous thing...wink..wink) the way that Kobo Ebooks are searched for through their system. Lessons learned:

Beware the weight of an online elephant, as there is a good chance that Your EbookChild will get squashed.

Never(never) assume that Your ebook is visible online unless You are willing to check on that weekly.

Stay focused on community based online speciality bookstores, and stay clear of the huge data warehouse approaches.

Nuff said eh?
You are invited to our Community Here



This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll

Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.



Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

27 August 2013

Word of Mouse still more Powerful for High Quality Ebookchildren than Being burned by Kindling

Despite the prevalent contention that ebook publicity can be as simple as posting a notice on social media and leave a copy in one of the data warehouses, an underlying fact still prevails. Word of Mouse(the digital equivalent of WOM) still carries the day for almost any genre or subject matter of Your EbookChild. So, jump on the learning curve of a long time publishing, technology and channel marketing veteran and learn as we do with proven community based marketing techniques. Get Your FreeBook Here http://bit.ly/5SimpleEpublicitySteps


You are invited to our Community Here

  This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll
Ready to Place Your Ebookchild in 200 Online storefronts?
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.



Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

22 August 2013

How to Re Light a Fire For Your EbookChild when the Kindling Dies in the Amazon Jungle

Readers of this blog can most likely figure out I am no fan of the data mining operation that Amazon is running on the good intentions of the Indie Author community. If there were ever a case of 'caveat emptor'(let the buyer be wary) then it is the Free KDP episodes which are intended to seed that broader market with no charge reading material. A few issues with that strategy:

1st According to my long time Asian business associates, there is an expression that is used to save face there. "FREE is more expensive" and have experienced that in many countries. A gift is just that, a gift, present NOT to be construed as an offering that leads to a purchase.

2nd The Power of Word of Mouth marketing is long respected, YET the policies at Kindleville preclude even a simple community based borrowing approach. Gotta wonder.

3rd The absence of niche or focus market ability for the Free Kindle project, means this is an example of Big Splash(BS) technique which makes a large and short term ripple in the marketplace.

So that being said, we offer, through this blog a few tips and techniques in Niche Marketing Your EbookChild, based NOT on wild theories about social networks, but drawn instead, from actual campaigns, where we reveal, warts and all, the steps we attempt and the ZERO hype results.

Might be worth a look at this link perhaps.  http://bit.ly/Epublicity101

You are invited to our Community Here



This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll
Ready to Place Your Ebookchild in 200 Online storefronts?
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.



Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

21 August 2013

If You Can't Fight Em Join In The Fray Eh?

Did We realize that there is a new way to effect gender equity through Ebooks? Seems that the category of 'Contemporary Women' is among fastest growing segments on online Ebook activity, right up there with Romance. So this is a segment from a blog which INVITES authors of progressive ebooks to 'RECATEGORIZE' their titles into the rising segment, and effectively reframe the notion of what is contemporary women. Here is sample on how we are leading this social movement. Join Us and let's shift the ebook realities, shall we?


If You Can't Fight Em Join In The Fray Eh?


Readers of this space will realize that there is more than one way to skin an ebook no? We have identified a 'bias' in the ebook categorization approach used by nearly all online vendors, which is based on BISAC categories, some of which have been in place for nearly 100 years. See this Link http://bit.ly/BISACCategories2012 to be totally amazed (lots of important social issues are STILL CONSIDERED FICTIONAL).

 To wit: Even though women, as a focus group, purchase nearly 4x the number of trade retail paperbacks(could be reason why book industry pushes for Romance as leading the "Best Sellers" list right?), there are ZERO Top level categories for Women's Issues/Rights/Health. Buried safely under Social Issues, etc. Ahem.. Time for a dose of Digital Satyagraha no?

So instead of trying to move the mountain, we have elected to shift the categories, holding our egalitarian noses all the time, so that our offerings on Sophia's Selection (www.sophiasirius.net) will be placed in a Fiction category called Contemporary Women (which btw, is among the fastest growing categories for Online Ebook sales. 

 So, with that, be advised that the ebook marketing is becoming a 'finger on the pulse' reactionary effort, and that well written works MAY need to be 'categorized' inaccurately to satisfy and placate the Search Engine bots. 

 Learn something new every week no? 


You are invited to our Community Here

This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll
Ready to Place Your Ebookchild in 200 Online storefronts?
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.



Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

20 August 2013

Why Posting to Author Pages or Sites Makes Sense but Not Sales

The labor and dedication which is required for writers and authors is much like the 'birthing' process(see this link to compare YOUR Ebook or Book gestation period to other notable mammals). http://www.factacular.com/subjects/Gestation_Periods_in_Mammals

And, once the Ebookchild is ready for the world, the natural tendency is to show off the new brood to friends and family, and even complete strangers. Seems a likely effort.

HOWEVER, there are few places online where showing off the new bookchild actually results in the 'Presents' of sales (Free GiveAways Notwithstanding) and opens the dialogue for other options.

We recommend following this blog and pick up some effective Epublicity tips from a nearly 50 year veteran of four continuous publishing and internet marketing generations. 

http://bit.ly/Epublicity101

May the ebook force be with You.


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You are invited to our Community Here

This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll

Ready to Place Your Ebookchild in 200 Online storefronts?
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.



Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

18 August 2013

Your Ebookchild Deserves to be in High Quality Company @ Indie Bookstores

As the peak buying season starts going into the holidays and school restarts, we are advocating that ebookchildren with a higher perceived quality than the usual 'best selling' Young Adult Pulp Fiction fare, be introduced to Online bookstores that are 'Buy Local' Indie Bound focused.

Here are the links needed to start that process.

Take a look at this finished map to get a sense of what a finished online bookstore campaign can be for Your EbookChild.

http://bit.ly/BuyLocalWings

Then Take a look at this Did-It-Myself Step by step guide(FREE of course) and imagine the possibilities

http://bit.ly/How2BuildUrOwnChannel4EbookChild

And finally find out how to Enroll Your Ebookchild on our Next Jungle escape adventure where Ebookchildren are taken by the hand to communities which honor and respect well written materials.

http://bit.ly/JungleTours2013

Hope this helps You decide to consider a Niche marketing adVenture for Your Precious EbookChild

Of Course we can be of some assistance for Socially Responsible Ebook efforts on contracted basis too. See this page for that offer.

http://bit.ly/Ebooks4GoodPrimer

Patrick D.
Ebooks4Good Jungle AdVenture Guide
http://www.linkedin.com/in/philanthropreneuring/

You are invited to our Community Here


This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll
Ready to Place Your Ebookchild in 200 Online storefronts?
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.


Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

17 July 2013

Why Make Your Ebook Free When It can be Doing Some Good?

Been there done that with the Free Kindling? Might be ok BUT what say we try an EBOOK4GOOD Campaign, right alongside the Freebie Data Mining gigs? This posting will present an option for self promoting Your EbookChild through an innovative Niche Marketing by Association technique derived from nearly 20 years of technology channel marketing experiences.

I had the delight of sharing an idea with Indie Bound Marketing Maven Meg this week during a phone call, and wanted to share this idea with the collective Indie Selfies(self publishing community).

Instead of offering a free Kindle read or some other '100% Discount' on Your Valuable BookChild, we suggest and INVITE YOU to consider an Ebook4Good Fall campaign for 2013.

Here are steps to take.

1. Make a special edition with dedication/forward to a good cause of Your Ebook4Good.

2. Go to http://www.kobo.com/writinglife and add this special edition to the Kobo Books warehouse.

3. Make a Map of Online stores with this Free Guide  http://bit.ly/How2BuildUrOwnChannel4EbookChild

4. Dedicate 28% of the net profits to a charity of YOUR choice.

Send us a link to Your completed Ebook4Good MAP and we will ensure that the nearly 250,000 Members of our "Pebbles in the Pond" three inner rings social network are aware of Your commitment to this purpose.

Care to see one in action? Start here @ www.sophiasirius.net where 33% of the Net profits from Wings & Dreams support Violence Against Women campaigns globally.

Up for it?

And then again there are the Jungle Tours through the deep and forbidding Amazon Jungle See this Link for Latest dispatches from Your Ebook guide(moi)...http://bit.ly/JungleTour2013

You are invited to our Community Here

This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll

BTW, if You have a PC and not an ereader tablet or e reader, we have a guide for downloading Free E readers for Your laptop or desktop computers. http://bit.ly/Ebook4PcPDF

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

02 July 2013

How To Place Your EbookChild in Front of 200 Quality Online Bookstore Windows

Updated 5 September 2013

Been notioning on this for a while. What IF we had two listings for same ebook on Kobo platform, one showing front cover and the other showing rear cover, and offered each to the client. Would be a good test of which sells better no? OK first two stores listed on our Online Buy Local Map have this feature. Take a peek and reply with Your opinion on what of the two makes sense OR if both will serve better.

Here's that map link(just first two on left panel when clicked will show both links at top of resulting pop up bubble). http://goo.gl/maps/g11OR

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There is a long history of self published authors being unable to place their books in Independent Bookstores, which are usually respected for their selective choices of reading materials. We offer this simple step by step process, FREE of charge, to the self publishing community of Ebook authors, as an industry leading service.

We hope Your find the time to invest in this Niche Marketing version for quality reading materials, and take control of where and how {Your} Ebook Child as we move forward with finding and supporting Indiependant Authors through IndieBound Online Bookstores.

First the Free Services

And for those who choose, Consulting or Coaching available for more complex campaigns follows.


Notwithstanding the obvious conflicts of interest with the FTC on restraint of trade, the Kindle Select program offers these frequently UnAsked Questions(courtesy of their website). Our point is the restrictions on the digital distribution AND the big offer is Free ebooks. A few issues with this Offer:


  1. Amazon benefits by feeding the data mining engines behind ebooks to help drive the search engine on the backs of YOUR EbookChild.
  2. You 'apparently' benefit with 100's and perhaps 1000's of downloaded copies, to a completely unknown and perhaps UNCARING group of Potential readers.
  3. Might want to seriously consider this axiom FREE promotions only attract FREE readers.

My Point? Before sacrificing Your Precious EbookChild on the altar with all that Kindling Selected by the Jungle Demons, might wish to consider setting up a more 'Focused' and Quality oriented marketing channel with IndieBound bookstores. 

See  for other options.


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We realize that there are many AdVenturous 'Selfies' who are eager to be able to navigate through both the dark forest of the Amazon data jungle AND also develop an online marketing system for their EbookChild with their own ideas. And IF you have an ebook that fits the core online then you are all set. 

BUT , if Your ebook is NOT among those select 4 or 5 topics, then a Map with Online store placements is in order. 

And courtesy of Kobo and Indie Bound listing, it is now POSSIBLE to create a Win Win guide map with Your Ebook and up to 200 Online specialty bookstores.

So without further ado, and as a service to broader epublishing communities, here is 2nd edition of our Step-by-step guidebook on how to proceed. http://bit.ly/How2EbookGuideV2
This Link goes to an online Google doc in pdf format

We hope You enjoy the AdVenture.

Patrick

P.S. When You are done with Your Own Map send us a Link and we will highlight it here.

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This section is where I offer My Help for a Modest Fee
Just in case after doing a few of these Placements
It becomes evident that Help would be a good option

This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll


Ready for a One Hour session to learn How to build Your Own 
Ebook Online Storefront Campaign with 28 Minute Hangout Coaching Session
http://bit.ly/How2OnlineStoresBundle
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

14 June 2013

An "Escape from Reality" Rules Ebook Sales OR Find Your Niche & Scratch it

Update 24 July 2013


Been pondering how the term "Best Selling" ebook is bandied about and realized that this term refers to a NARROW set of topics or subject matter(when compared to BISAC listings in the 1000's of subjects). So with that in mind, IF Your Ebookchild does not fit in one of the popular 'pulp novel' subjects that lead most online "Best Selling" lists, then we recommend a Niche Marketing approach like what You may find with this Free Guide to building Your Own Ebook Marketing Map to Indie Bound Online Bookstores.

http://bit.ly/How2BuildUrOwnChannel4EbookChild

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We monitor the reports from the key data warehousing ebook entities(Amazon, Kobo, IStore, Smashwords, et.al) through news reports, blog posts, and direct interaction(as in during BEA). Here is my unofficial summary of the key attributes of the top selling(whatever that means) subject or genres for the last 18 to 24 months(and perhaps for the next 12 to 18 months as well).

The 'Escape from Reality' Leading subects for Ebooks are(the digital envelope Please?)...

1. Romance Novels(confirmed by RWAA and Bowker report from 2011 & Direct interaction during BEA with RWAA executive director).

2. Sci Fi Thrillers(as in blood guts and gore). No surprise here since nerd herd revels in this genre.

3. Futuristic Mysteries(see 2 Above)

4. Crime, Fantasy, Humor(sick mostly)

So, do not bemoan that the ebook reading population resembles the Hidden nature of the subject matter, and do YOURself a Major favor.. DO NOT Fall for the build it and they will come protestations of the self appointed online ebook marketing gods and goddesses.

I speak from the leading edge of a learning curve that focuses on bringing 'Hidden Treasures' ebooks DIRECTLY to the inner communities, and the 'Pebbles in the Pond' 2nd and 3rd rings surrounding those extant and readily identifiable communities, through our 'It's a Jungle Out There' Ebook Tours (see this link for updates).

Just a word (well more than one) to the wise. Focus on the niche communities online which associate with Your topic, subject, genre or story line. You will like the adVenture that much more.
http://bit.ly/How2BuildUrOwnChannel4EbookChild is a fine place to begin that adVenture.

Until next brainstorm.

Patrick




Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

27 May 2013

A prequel to the Jungle Tour for Ebook and Book Authors OR Worshipping at the Altar of the SEO Gods

A bit of a notion about how I see our Jungle Tours taking shape with firm tongue in cheek reference(all rightes reserved) to Source of this film trailer.



Do You See Yourself as this character when considering how Your Book or Ebook can be cast into the torrents of the Amazon Jungle of nearly 20 million titles?


Much has been said about the notion among so called Jungle expedition experts (Note: I offer a seat on the Learning Curve Express boat), that once Your ebook or book has entered the teeming masses(estimated at between 10 and 20 million titles) that all one needs to do is get a good search engine terms strategy, and voila, the promised land appears with willing and grateful readers at hand.

Let me disabuse that notion with a bit of what I have Learned in interactions with the SEO Gods and more vitally, the importance of knowing that language with that Searchers' tribe is essential.

A. In 1995 at a BEA in LA, I had the fortunate experience of meeting, informally, with a key designer of the data crunching engine from deep in the Amazon forest, who showed me his etchings which clearly demonstrated that 'understanding' of the algorithms is not the reason why the chiefs of that tribe are in the book business.(Hint: Like all head shrinking methods, this one shrinks data and puts it on market for passing traders). So not many ways to win that search approach is there?

B. Know personally for many moons, two interesting magicians, namely Declan Dunn, who at Internet World 2 in NYC pronounced this missive "It's the communities of communities" which make an interesting WWW campaign. Sage wisdom that transcends the banalities of SEO madness. Second gent is Danny Sullivan, who's credentials in Search Engine tuning is well known, who has explained that Search without context is a vain passion. I advise a careful read of their blogs to help with translating the language of the SEO Gods.

So, how do I propose to fox the chief of SEO? Simple really. Let us venture forth through the native communities online, meet those tribes, and learn the contextual languages that are spoken there. I recommend this as a means of preventing the languishment of Your BookChild in the dark recesses of the teeming jungles of ebooks and book titles.

Of course, we would be delighted to have You along during one of our summertime expeditions organizing now at this link. Hope that this has helped a bit. 


It's A Jungle Out There For BookChildren & Their Authors Find a Spot 
Summertime adVenture book tour


You are invited to our Community Here


Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

25 May 2013

It's A Jungle Out There For BookChildren and Their Authors OR How to Find Your Way Around the Amazon Forest

9 August 2013 From the Cataract overlooking the Amazon Deep Jungle

Well, we have concluded that the point of avoiding the traps "Inside" the amazon jungle is pointless SO we are advocating that Indie Authors consider joining in a New adVenture on a Map Making tour of the World, where each Indie ebook which qualifies will be carried by our digital porters through at least 25 Indie Store outposts on a New AdVenture Map. IF Your Ebook is OUTSIDE of the Young Adult Fiction genres which are permeating the 'Best Sellers' lists online, then perhaps this new adventure is for You and Your EbookChild. See the following notes below on how to be added to our Next Jungle Adventure tour.

Patrick


14 July 2013 The Darkness of the Jungle Favors the Few

Been watching for signs from the natives and jungle beasts, and they are clear for those BookChildren which are strong and well written. IF Your Bookchild is NOT one of these Five subjects, the algorithms(those devilish trail makers inside the Jungle) will NOT lead a searcher to Your Ebook or Book. This is based solely on one issue:

"The Jungle Gods determine what Your search reveals and Nothing more!!"

So IF Your bookchild refers to anything other than:


  1. Romance Novels
  2. Sci Fi
  3. Future Thrillers
  4. Blood and Guts Adventures
  5. Mystery, Crime and Sick Comedy
THEN YOUR BOOKCHILD MAY GET LOST IN THE DEEP PART OF THE JUNGLE NEVER TO BE SEEN AGAIN.

Antidote is to consider guiding Your BookChild to a safe community where earnest and loving readers will appreciate their story and share that among like minded folks.

Perhaps it is time for You to draw Your Own Online Guide Map to help Your Bookchild?

See this link for a step by step guide FreEbooklet  http://bit.ly/How2EbookGuideV2

The Next step is entirely In Your Hands.

Patrick 

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20 June 2013 Does that Fire in the Night Need Kindling OR Is there another path

Seems that the Gods of the Amazon Forest have pulled another devilish trick, and created mini villages called 'Worlds' which look to become private enclaves for BookChildren of authors who will only be permitted to play in these worlds IF they pay for that right. AND that means that many good BookChildren will go hungry outside the locked search gates of those 'Worlds'. We need to expand the maps for other villages and make a guidebook on how good BookChildren's Authors can draw their own maps. Will be ready within a few days.

From outside the Amazon 'Worlds' locked gates

Patrick

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17 June 2013 The Book Child You Treasure is surrounded by Hostile Jungle Creatures

All the time we are taking to increase the visibility of the Book Children on this adVenture appears to be a lost cause. Seems the Amazon Jungle gods are conspiring to rob the food from the children each time we send someone to help by reading the book at our page. That happens with this sort of trickery:

http://bit.ly/WingsJungleMagic

Seems that the necromancers in the Jungle would deign to kidnap the visitor to a third trail and we discovered that these listings appeared to divert the adVenturer to a part of jungle where our Book Child was no where to be seen. Devilish tricks of the jungle.

More on next report.....

Patrick

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14 June 2013 The trail is steep and narrow

We have found out that the well Hidden Treasures books are so well disguised in the Amazon Forest that we may need to equip this party with more supplies. So we are evolving the process to roll each of these book authors into Epub format(used by about 75% of the world's e readers and desktop and Laptop computers) and will post another note about that diversionary path in a few days. 

See this link about having an option for the 'Telescoping' marketing of a FreEbook to Ebook to POD(Print On Demand) version so that YOUR BookChild is not wandering around the Jungle On their own.

From Deepest Jungle Post # 1
 -------------------------------------------------------------------------------------------------------------------

8 June 2013 The 1st adVenture begins

We have agreed to start this process with two books, one in POD and Ebook format and the other just in book format. True to Form, neither of these candidates are 'popular' and in fact, fit the 'Hidden Treasures' format we cherish. Here are the two titles and in the next 30 days, as our GuidEbook takes shape, we will show You how we discover these hidden gems in the teeming jungles of the Amazon Digital Forest.

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Brightberry Press www.brightberrypress.com

http://www.goodreads.com/author/show/194557.Jean_Hay_Bright

Firstly we seek the books in the Jungle Based on Author's Name and voila, this is first clue to the depths to which this fine writing is HIDDEN in the Jungle. http://bit.ly/JeanHayJungleSearch2013

Best-sellers rank#938,621 in books seems to be under that mystical 1,000,000 best sellers line
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Sophia Sirius Publishing www.sophiasirius.net

http://www.feedbooks.com/userbook/19502/my-introduction-to-a-new-feminism

This candidate is searched for by title since there are five cooperative authors see this result

http://bit.ly/WingsJungleSearch2013

Amazon Best Sellers Rank: #1,273,558 Paid in Kindle Store and How Many Kindle Titles are Ahead of this one?

We will endeavor to improve these invisible and notable books during this expedition.

Make note of how the Amazon Jungle designers make it impossible to find a good book AND distract the visitor with apparently unrelated search findings. Easy way to get LOST in the Amazon Forest when searching for a good reading item. Hmmmmmmmmmmm....

With me as the guide we will adVenture to discover the hidden native tribes who are most interested in these topics, and offer gifts and tribute to their chiefs AND the Goddesses of Search.

Stay Tuned for More

Patrick M
Jungle Tour Guide

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Ok Ok..I get it. The Kindling is fresh, the Amazon Jungle is the place that most authors decide is where their Book Child will want to be playing AND there are myriad tour strategies for navigating through the highlands and byways, and avoiding the sinkholes and swamps of the Ebook and book selling jungle online.

So for the summertime of 2013, I will be conducting Personally guided tours for FIVE (5) authors or self publishing parties, every 10 days we will start a new adVenture. What You can be sure to experience are these Five simple Jungle survival strategies:

A.  What provisions are needed for the journey.
B.  Who to engage with for your jungle adVenture.
C. In classic Jack London style, an effective diary to social communities.
D. Visiting with local tribes and imparting Your story in native dialects.
E. Live to tell the tale and enjoy the Journey.

I recommend before You consider becoming one of the 15 travelers each month of June, July, August and September, that You browse through this Socially Responsible Guide blog and get the sense of how we approach this sort of endeavor. More particularly, get to know your guide (moi) with a Google + Hangout, or google talk or even a phone call via skype.


And here is one episode about appeasing the SEO Goddesses with 
special language and tributes as an example.





Your commitment will be for 30 days of Online Jungle navigation. To make a reservation and secure Your place among the Five adVenturing authors or self publishers, choose one of these reservation options. 33% deposit (fully refundable) required to secure Your seat on the river boat.

We hope that you can join us and enjoy a summertime adventure for Your Bookchild and Your self.

Please select the reservation which fits Your schedule. Total is 88.00 USD x 3 weekly installments = 264.00 ( of which we contribute 1/3 to protecting Amazon Forest indigeneous tribes). Each payment is due at beginning of each week of a four week adVenture(last week is on the house since your survival is not assured).

Week 1: Preparing and packing for the tour
Week 2: Drawing a map(Yours for keeping) and travel to starting point
Week 3: Meeting the native tribes and local bookstore owners
Week 4: Returning to civilization with a new perspective.

This will be the Digital AdVenture of Your Ebook or Book online experiences(almost a book in itself).

Contact me Here to be considered for a Private Tour ebooks4good@gmail.com


If none of this appeals to You then perhaps some of our Other Offers below may fit Your particular timing more effectively.

Patrick M.
Navigating the Ebook Jungle Tour Operator




-----------------------------------------------------------------------------------------------------------

You are invited to our Community Here

This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll

Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

20 May 2013

The Wind UP and Here's the Pitch for June 2013

You all have been patient weeding through the matrix of myriad musings(he he alliterative are we?) as this blog takes form in last few months. And now here is the payoff for that patience.

Starting on 6 June 2013, I will be conducting online Hangouts courtesy of Google + (search on ebooks4good@gmail.com for my connection) where we will explore how Your community organization, or Your ebook MAY benefit from a Niche Focused Marketing adVenture this summertime.

A cursory review of the postings here are the recipe ingredients and in June we will open the kitchen for eligible trainees in the Fine art of ebook marketing cuisine.

So, we are offering these sessions as a Pay as You Go option (which means that You can invest what You believe is value of the transfer of learning curve information. We believe that strongly in the method.

Sessions will be available by reservation and to secure that place on a private basis, we are asking for a nominal 'Prime the Pump' investment of 8.00 USD as a fully refundable reservation fee.

We are prepared to design with Your guidance and our skill set, a remarkable and solid ebook Niche Marketing campaign, which also will lend support to a favorite charity of Your choice.

Google + Hangouts will run 45 min online sessions.
You will be co piloting the sessions.
We believe in No Secrets Approach.

Hope to See You in the reservation queue.


18 May 2013

In Search Of 'The Missing Ebooks' OR How to Find Your Communities Of Readers & Friends

OK, sometimes being a contrarian is like being on the end of a branch high in a tree and the storm whips the tree and makes for a wild ride. Yet, after nearly 40 years in publishing, technology marketing(essence of ebook marketing is like shareware), and product management, there is ONE issue that continues on as a relentless Factoid.

If You want to have Your Ebook FOUND spend more time on Searching for the Niche communities and placing an excerpt from the ebook in a current discussion(just like in a Sunday Salon of yesteryear) and then make a condensed FreEbook available as an appeteaser, which carries a link(at the bottom page) to the Ebook(hopefully as a gift) .

Make absolutely sure that about 1/3 into the ebook and FreEbook that an invitation to review and discuss the subject matter is included.

This method has worked on two notable projects. CSFTS, 101 Stories etc(circa 1994) and Vegan Fusion(circa 2008) so is based on actual experience and not some SEO big data warehouse theories.


Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good