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18 March 2013

Is the airport traveler Your ebook customer Yet?

I am about to fly to Irland(sp on purpose) and realized that we travelers have all seen the WH Smith stores and shops in the terminals. Would it be too cool to be in that impulse focused, captive reading market store?

Well, we approached the WH Smith retail folks, and in purely British style, we are in the queue(which is not to be confused with the 'loo').

Well being basically impatient, I happened to recall that our associated ebook folks at the good ship Kobobooks, just happen to be available through the WH Smith retail chains(among others).

So, wanting a nice test market for the ebook traveling reader, we found that we could 'place' (digitally that is)  our ebook from German women's rights client Sophia Sirius Publishing, their Wings & Dreams title right in the front of the airport shops(expensive real estate in retail book trade) and then announce this to women's groups to share for reading during flights.

I love living long enough to wrinkle a few things.

Ok..here's the map from the site, and we will commence the notifications once we have full store listings for WH Smith(which will tie in nicely with the UK based women's groups we support.


Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good





10 March 2013

Take Luck Over Skill any day eh?

Update pre Book Expo America NYC May 2013

We have just found a classic work around to add more Online Locations to this Map and are willing to teach You how to do  this OR we can make a map for You. The Ultimate Book Placement campaign Lives and reaches global Niche Markets effectively beating data warehouse ebook and book placement strategies hands down.

See link for map below next paragraph.

Sunday Morning about 5 days into full release of campaign, and was looking at the visitor metrics from main site (Sophia Sirius) as determined by google analytics. Seems that average daily users has risen from around 6 a day(static condition) to nearly 33 a day. As the invitation for 'A Woman's Voice' starts to flow through the focus group communities(stopped using target market after deciding that Hunter/Killer approach is unsuitable for this type of subject matter), we anticipated a linear increase in map viewings.

Here are actual case study statisics from Google Map of Indie Bound bookstores. click here for map


On 1 February 2013, after about a one year off line hiatus, the viewer count was just over 2000 from the previous design (when we had google Ebooks links loaded into the system).

After aligning with Kobobooks (see other posting or part of this ebooklet), we added more stores(almost 200) and then cross promoted this new channel approach(Frontage online store placements) to these four core groups online:

A. Self Publishing author groups
B. Digital and Ebook Marketing groups
C. Women's Rights and Studies groups
D. Channel Marketing focus groups(e.g UN Women)

What we now see, as of this morning, are these tabulated results.

Nearly 8400 map views since soft release on 1 March 2013. Now before we get too excited, we need to reduce that count by at least 1000, as those were map views as I did the design and tested each link to ensure that the ebook could , in fact, be found in that online Indie store.

Update from Mother's Day 2013...

Just release a campaign for the Feminist Mothers of the online world, and so this map's count is destined to go up over the next week or so. Might even see 10,000 viewings before 1 June. Also have bit.ly links tracking all activities in the pop up balloons from the icons on the clickable map. Those will be 'tell tales' for which Local bookstores are seeing the most traffic.

So, starting at approx. 2100 on 1 February, and releasing from 1 - 8 March 2013, knowing campaign is 100 days in duration, this suggests that nearly a doubling of views has happened. We are almost certain that the map page views are similar to 'hits' on a page, and MAY in fact, be a benefit from the contextual use of google places business names. We will monitor this over the course of the campaign(added 19 Mar 2013)

So, in the marketing matrix of success, if we can maintain that same rate and more, the resultant effects on click throughs(monitored by bit.ly links) and further focus group interactions planned weekly, this demonstration test is starting to look quite interesting.

I will post more information on this 'NO Secrets' approach blog as they develop.

Patrick


Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

07 March 2013

Example #1 of Ebook Marketing March 2013

In alignment with my 'No Secrets' approach, here is a working example, less than 3 weeks NEW, which is worthy of attention and we invite You to take the time to investigate this marketing technique.

Getting 'On the Map' with Indie Bound bookstore.

For those who might be familiar with how book representatives work as agents for publishers in real world of bookstores, we all have seen those 'Front of Store' displays as we enter an establishment. As You might expect, that retail space is among the most expensive pieces of retail estate in the market. Quite valuable actually when a new book is out in a blizzard of offerings.

So, we decided to achieve Frontage, as it is called, through nearly 200 Indiebound(www.indiebound.org) online stores, with our clients book, Wings & Dreams: 4 Elements of a New Feminism.

Time investment was around 100 hours over 5 days, at 25.00 per billing hour = 2500.00 of sweat equity.

This 200 stores would have taken at least 2 to 3 months in real world, and around 10000 to 25000 in advertising expenses.

So, we ask You this. Would it be helpful for  Your 'My Voice' Ebook to be placed 'Front of the Store' with almost 200 online establishments? And then offer an invitation, through the 'On the Map' campaign, for the focus groups of that valuable Word of Mouth audience(watch for another post here on timing a campaign along with large scale global attention events) so that Your Voice ebook can be heard?

Have a looksie here at the Map we are developing(never really finished is it) for a friends' Socially Responsible Publishing effort. www.sophiasirius.net

As always, am open to discussions on how what I am re learning can be valuable to Your Ebook marketing efforts.

Patrick


Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013


Where is Your Voice & Can An Ebook Tell Your Stories?

For the nearly 50 years that I have been involved with publishing, from melting linotype in my father's NY Metro weekly newspaper - through the advent of DTP in the 80's - to the present time Socially Responsible Ebook publishing ventures I accept as my life purpose, one item has annoyed me.

That notion is that there are some sort of secrets that are profoundly inspired (e.g. 'How to get on NY Times bestsellers list) by one person's experience. What is more telling, is the secondary notion that one person's success in marketing(which is entirely about timing) has some manner of translating into Your success. I have found, by and large, that this notion does not hold much water.

So, if you would like to go along on my personal adVenture, as this Ebook about Ebooks, evolves, you are most welcome to hop on board, and invite others who are so inclined.

So, who am I? I suggest you take a peek at three websites.

One:  My visionary online CV which looks forward over the horizon and not so much into the distant past(even though that is there as well). Let's get acquainted through this link. http://www.linkedin.com/in/philanthropreneuring/

Two: Notice the end name on that link. Brings us to another step. I like to call what I do as a Socially Responsible Consultant and Coach, Philanthropreneuring, and that effort is available at http://www.philanthropreneuring.net Might wish to join that group which will see postings about this project as well.

Finally, a working example of what I am learning, and sharing(no secrets) is at one of my clients sites, where we are demonstrating what we are testing, warts and all, to bring a new Ebook campaign to the fore. This client is a long standing friend, and hopefully 2013 will be a turn around year for their worthwhile efforts. Please accept this invitation to see the craft as it emerges. There are clues to the recipe on this page. http://www.sophiasirius.net

So, I like to work with Socially Responsible E Book projects, and if Your story has some aspects of Giving While Making a Living, then we might arrange a conference call sometime, on the house, for 20 min so we can discover our mutual interests.

Contact information is as follows:

Skype ID InBusiness4Good2006
Google Talk id computerhelpers4good@gmail.com
US/Canada Message phone 646 961 3748
email ib4g2009@gmail.com

Hope to hear from You soon

Patrick M. Dacre
Chief Encouragement Officer
In Business4Good Enterprises


Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013