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30 August 2013

Ebooks and Book Signings with Real People Attending Can Meetup Solve that Problem?

Pardon the nod to actual meetings of like minded folks, but a key notion that FB and Twitter MIGHT produce localized attendance at a book event is wishful thinking, mostly due to the non geographic or localized approach that each brings to table. So, digging into a former strategy, we are offering a suggestion to Indie Buy Local authors, to join and search(but do NOT SPAM groups with book announcements) for this well designed and fully functioning online community, Meetup.com

http://www.meetup.com/

Might find the options of some interest.

Another one is Care2.com which respresents nearly 22 Million members with a passion for Healthy Living and average age is 57 and female. www.care2.com

Patrick


You are invited to our Community Here

This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll

Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.



Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

29 August 2013

Guerilla vice Gorilla Ebook Channel Marketing or Time for A Mea Culpa or 2

Biggest illlusion on the Ebook Channel Marketing scene is that "More is More" a la big box data warehouses like Amazon et. al. And, I still, at times, suffer from BS(Big Splash) marketing syndrome. So here is my 'warts and all' admission that not all great big ideas work do they?

We started a channel marketing Mapping project for 'Buy Local' Indie Store ebook placements(http://bit.ly/PlaceYourEbookChild2013) and thought we would get clever by adding a link to our clients'(www.sophiasirius.net) offering through a select series of International Airport Bookstores online from WH Smith.

Well today, when checking on map accuracy, lo and behold, WH Smith changed(and imagine did not tell anyone they were doing  such an onerous thing...wink..wink) the way that Kobo Ebooks are searched for through their system. Lessons learned:

Beware the weight of an online elephant, as there is a good chance that Your EbookChild will get squashed.

Never(never) assume that Your ebook is visible online unless You are willing to check on that weekly.

Stay focused on community based online speciality bookstores, and stay clear of the huge data warehouse approaches.

Nuff said eh?
You are invited to our Community Here



This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll

Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.



Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

27 August 2013

Word of Mouse still more Powerful for High Quality Ebookchildren than Being burned by Kindling

Despite the prevalent contention that ebook publicity can be as simple as posting a notice on social media and leave a copy in one of the data warehouses, an underlying fact still prevails. Word of Mouse(the digital equivalent of WOM) still carries the day for almost any genre or subject matter of Your EbookChild. So, jump on the learning curve of a long time publishing, technology and channel marketing veteran and learn as we do with proven community based marketing techniques. Get Your FreeBook Here http://bit.ly/5SimpleEpublicitySteps


You are invited to our Community Here

  This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll
Ready to Place Your Ebookchild in 200 Online storefronts?
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.



Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

22 August 2013

How to Re Light a Fire For Your EbookChild when the Kindling Dies in the Amazon Jungle

Readers of this blog can most likely figure out I am no fan of the data mining operation that Amazon is running on the good intentions of the Indie Author community. If there were ever a case of 'caveat emptor'(let the buyer be wary) then it is the Free KDP episodes which are intended to seed that broader market with no charge reading material. A few issues with that strategy:

1st According to my long time Asian business associates, there is an expression that is used to save face there. "FREE is more expensive" and have experienced that in many countries. A gift is just that, a gift, present NOT to be construed as an offering that leads to a purchase.

2nd The Power of Word of Mouth marketing is long respected, YET the policies at Kindleville preclude even a simple community based borrowing approach. Gotta wonder.

3rd The absence of niche or focus market ability for the Free Kindle project, means this is an example of Big Splash(BS) technique which makes a large and short term ripple in the marketplace.

So that being said, we offer, through this blog a few tips and techniques in Niche Marketing Your EbookChild, based NOT on wild theories about social networks, but drawn instead, from actual campaigns, where we reveal, warts and all, the steps we attempt and the ZERO hype results.

Might be worth a look at this link perhaps.  http://bit.ly/Epublicity101

You are invited to our Community Here



This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll
Ready to Place Your Ebookchild in 200 Online storefronts?
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.



Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

21 August 2013

If You Can't Fight Em Join In The Fray Eh?

Did We realize that there is a new way to effect gender equity through Ebooks? Seems that the category of 'Contemporary Women' is among fastest growing segments on online Ebook activity, right up there with Romance. So this is a segment from a blog which INVITES authors of progressive ebooks to 'RECATEGORIZE' their titles into the rising segment, and effectively reframe the notion of what is contemporary women. Here is sample on how we are leading this social movement. Join Us and let's shift the ebook realities, shall we?


If You Can't Fight Em Join In The Fray Eh?


Readers of this space will realize that there is more than one way to skin an ebook no? We have identified a 'bias' in the ebook categorization approach used by nearly all online vendors, which is based on BISAC categories, some of which have been in place for nearly 100 years. See this Link http://bit.ly/BISACCategories2012 to be totally amazed (lots of important social issues are STILL CONSIDERED FICTIONAL).

 To wit: Even though women, as a focus group, purchase nearly 4x the number of trade retail paperbacks(could be reason why book industry pushes for Romance as leading the "Best Sellers" list right?), there are ZERO Top level categories for Women's Issues/Rights/Health. Buried safely under Social Issues, etc. Ahem.. Time for a dose of Digital Satyagraha no?

So instead of trying to move the mountain, we have elected to shift the categories, holding our egalitarian noses all the time, so that our offerings on Sophia's Selection (www.sophiasirius.net) will be placed in a Fiction category called Contemporary Women (which btw, is among the fastest growing categories for Online Ebook sales. 

 So, with that, be advised that the ebook marketing is becoming a 'finger on the pulse' reactionary effort, and that well written works MAY need to be 'categorized' inaccurately to satisfy and placate the Search Engine bots. 

 Learn something new every week no? 


You are invited to our Community Here

This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll
Ready to Place Your Ebookchild in 200 Online storefronts?
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.



Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

20 August 2013

Why Posting to Author Pages or Sites Makes Sense but Not Sales

The labor and dedication which is required for writers and authors is much like the 'birthing' process(see this link to compare YOUR Ebook or Book gestation period to other notable mammals). http://www.factacular.com/subjects/Gestation_Periods_in_Mammals

And, once the Ebookchild is ready for the world, the natural tendency is to show off the new brood to friends and family, and even complete strangers. Seems a likely effort.

HOWEVER, there are few places online where showing off the new bookchild actually results in the 'Presents' of sales (Free GiveAways Notwithstanding) and opens the dialogue for other options.

We recommend following this blog and pick up some effective Epublicity tips from a nearly 50 year veteran of four continuous publishing and internet marketing generations. 

http://bit.ly/Epublicity101

May the ebook force be with You.


-----------------------------------------------------------------------------------------------------------
You are invited to our Community Here

This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll

Ready to Place Your Ebookchild in 200 Online storefronts?
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.



Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

18 August 2013

Your Ebookchild Deserves to be in High Quality Company @ Indie Bookstores

As the peak buying season starts going into the holidays and school restarts, we are advocating that ebookchildren with a higher perceived quality than the usual 'best selling' Young Adult Pulp Fiction fare, be introduced to Online bookstores that are 'Buy Local' Indie Bound focused.

Here are the links needed to start that process.

Take a look at this finished map to get a sense of what a finished online bookstore campaign can be for Your EbookChild.

http://bit.ly/BuyLocalWings

Then Take a look at this Did-It-Myself Step by step guide(FREE of course) and imagine the possibilities

http://bit.ly/How2BuildUrOwnChannel4EbookChild

And finally find out how to Enroll Your Ebookchild on our Next Jungle escape adventure where Ebookchildren are taken by the hand to communities which honor and respect well written materials.

http://bit.ly/JungleTours2013

Hope this helps You decide to consider a Niche marketing adVenture for Your Precious EbookChild

Of Course we can be of some assistance for Socially Responsible Ebook efforts on contracted basis too. See this page for that offer.

http://bit.ly/Ebooks4GoodPrimer

Patrick D.
Ebooks4Good Jungle AdVenture Guide
http://www.linkedin.com/in/philanthropreneuring/

You are invited to our Community Here


This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll
Ready to Place Your Ebookchild in 200 Online storefronts?
Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book
Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.


Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book